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September 18, 2007



I've been displeased with the NYT's subscription wall for years, and I'm glad to see it go. There's a very distinct limit to what people are prepared to pay in order to access on the Internet, most of which is in some way related to a niche interest. Mainstream news, particularly if it's sourced from one of the most prestigious newspapers in the country, shouldn't be stuffed behind a subscriber wall.

In the past I've rarely read the NYT because of the subscription wall, and I wonder how many potential out-of-market (online) readers that wall has funneled toward the Washington Post or one of the other major dailies.

This change indicates Old Media is just maybe finally starting to get the hang of this "Internet" thing.


Agree completely--and even more so with Matthew Yglesias, who wrote:

To charge money for something on the web, you need to be providing content that's not only good, but also reasonably unique.

...and more over at his blog, which had a good comments-thread on this.

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